Reshaping Pricing & Product Strategy 

CASE STUDY 1

Partnered with senior leadership and cross-functional teams to refine Clover’s SaaS pricing plans. I led research on merchant needs, pricing perceptions, and feature relevance, shaping product-market fit and adoption strategies.

Optimizing Booking Experience for Service Merchants

Multi-phase research initiative from early concept evaluation through general availability (GA) to develop a market-specific solution. Collaborated with cross-functional teams to assess third-party tools, identify unmet needs, and ultimately guide the decision to build a native product.

CASE STUDY 2

Improving Self-Service Shopping & Product Discovery 

CASE STUDY 3

Partnered closely with key product teams to evolve how merchants discover, evaluate, and purchase solutions through self-service. My role spanned from shaping the research roadmap to guiding strategic decisions across the end-to-end buyer journey—from first touch to application and onboarding.

Optimizing Onboarding & Adoption

CASE STUDY 4

Identified SMB’s implementation pain points in order to optimize human touchpoints, and enhance self-service adoption.

Early-Stage Discovery for a New B2B Construction Platform

CASE STUDY

Foundational research through early concept validation to understand the needs and motivations of construction professionals, informing the design and strategy for Procore’s Construction Network—a new digital hub connecting industry stakeholders.

Infrastructure
Deep Dive

CASE STUDY 3

Foundational research to understand users in the civil and industrial construction sectors, in partnership with sponsors from the Corporate Strategy team. Insights supported product-market fit strategy, informed R&D, and guided internal enablement efforts.

Unifying the Developer Experience on IBM Cloud

CASE STUDY 1

An iterative usability study to gain feedback on early stage design concepts of a unified DevX+DevOps experience.

Getting Productive

CASE STUDY 3

A generative research to increasing understanding of how enterprise dev teams get productive and organized on the cloud.