I’m a UX researcher with 8+ years of experience making sense of complex systems, behaviors, and decisions—and helping teams turn that understanding into clear, usable direction.

I’ve worked across industries and product stages, from validating early ideas to simplifying legacy systems. My background spans both generative and evaluative work, and I’m especially drawn to projects where research helps navigate ambiguity and brings focus to what matters most.

What keeps me in this work is partnering closely with teams—from product and design to strategy and growth—to shape decisions together. Whether I’m embedded with a squad or working across functions, I care about making research not just insightful, but actionable.

I’ve conducted research in the field—from merchant sites to construction zones—because understanding people means understanding their context. Whether it’s improving a POS tool for small businesses or simplifying workflows for development teams, I lead with empathy and a systems mindset.

Please reach out to view full case studies.

chavarriaestrada@gmail.com


The Research I Lead

A LITTLE BIT MORE ABOUT

I lead research that helps teams zoom out, align on what matters, and make informed decisions. Whether it’s exploring a new opportunity or refining a core experience, I design studies that reduce ambiguity and push strategy forward.

I’ve worked closely with product, design, and executive partners on everything from journey mapping and concept validation to solution evaluations. My insights have shaped product vision, informed prioritization, and supported go-to-market strategy—helping teams build with clarity and confidence.

How I Collaborate

I see research as a collaborative practice—most effective when stakeholders are part of the process, not just recipients of insights. I work closely with product, design, and executive partners to shape direction together, grounding decisions in what we learn along the way.

One of my core strengths is turning that learning into clear, strategic narratives that help teams see what matters, why it matters, and what to do next—especially in complex, ambiguous spaces where direction is still taking shape.

Stakeholders I
Partner With

Throughout my career, I've partnered with diverse stakeholders to drive user-centered design decisions, including:

  • Product managers, designers, and engineers

  • Senior leadership and executive sponsors

  • Corporate strategy and growth teams

  • Marketing, sales enablement, and customer success

  • Data analysts and operations teams

Users I’ve Served

I’ve had the opportunity to work with a wide range of users across industries and product types, including:

  • Small & Medium-Sized Business Owners (retail, restaurants, services) and their frontline staff using POS tools to manage daily operations

  • Construction Professionals, including general contractors, specialty subs, and infrastructure teams navigating complex projects and workflows

  • Developers & DevOps Engineers building and scaling cloud-based applications