Evaluating a Scheduling Partner

Partnered with cross-functional teams to assess a third-party solution’s ability to meet merchant scheduling needs and support a new service-focused offering.

CASE STUDY 1

Building and Launching Scheduling for Service Merchants

Led multi-phase research with Product and Design to inform the development and launch of a service-focused appointment solution—from early concept testing through GA. Research uncovered unmet merchant needs and directly shaped product direction, feature prioritization, and pilot execution.

CASE STUDY 2

Reshaping Pricing & Product Strategy 

CASE STUDY 3

Partnered with senior leadership and cross-functional teams to refine Clover’s SaaS pricing plans. I led research on merchant needs, pricing perceptions, and feature relevance, shaping product-market fit and adoption strategies.

Improving Self-Service Shopping & Product Discovery 

CASE STUDY 4

Partnered closely with key product teams to evolve how merchants discover, evaluate, and purchase solutions through self-service. My role spanned from shaping the research roadmap to guiding strategic decisions across the end-to-end buyer journey—from first touch to application and onboarding.

Early-Stage Discovery for a New B2B Construction Platform

CASE STUDY 5

Foundational research through early concept validation to understand the needs and motivations of construction professionals, informing the design and strategy for Procore’s Construction Network—a new digital hub connecting industry stakeholders.

Optimizing Onboarding & Adoption

CASE STUDY 4

Identified SMB’s implementation pain points in order to optimize human touchpoints, and enhance self-service adoption.

Assessing Infrastructure Market Fit

CASE STUDY 6

Foundational research to understand users in the civil and industrial construction sectors, in partnership with sponsors from the Corporate Strategy team. Insights supported product-market fit strategy, informed R&D, and guided internal enablement efforts.

Unifying the Developer Experience on IBM Cloud

CASE STUDY 7

An iterative usability study to gain feedback on early stage design concepts of a unified DevX+DevOps experience.