“I worked with Alejandra on some critical research to help us understand an untapped market. The findings helped drive some near-term work, but more importantly, it influenced our long-term strategy. The work is something I continue to reference still to this day.”
Nick Tilden, Principal Designer
Procore Technologies
“Alejandra represents her research team as admirably as anyone could hope. She also represents the practice of design research in an approachable yet authoritative manner that commands respect, even amongst those who are historically hard to convince. All of this improves the outcomes we deliver to our users and the market.”
Brendan Fitzpatrick, Design Lead
IBM Cloud
“Alejandra is a passionate researcher who cares deeply about honing her craft and delivering high-quality work. She and I have navigated extensive cultural and structural upheaval that tested the integrity of our research team. Throughout that experience, she remained committed to her work and found ways to collaborate effectively across teams. She has demonstrated strong judgment and leadership skills in challenging circumstances.“